This luxury hair salon connects the Orange County community with the most sought after stylists, with an edgy yet classy and feminine touch to the brand. I acted as the production assistant for photoshoots, working alongside the photographer to bring the brand’s image to life by capturing those special moments and staying true to the owner’s vision.

I produced content decks and website copy that drew on the owner’s ideas while incorporating other inspiration that elevated the brand and their content for their socials and digital marketing objectives. Through the social media content and other visual assets, I helped the brand grow their follower base, generate new leads, and optimize user engagement.